The effectiveness of a marketing campaign is determined, among others, by authoritative data on customer behavior on shopping platforms. These can be obtained using appropriate tools, such as the Where-To-Buy widget, which connects the customer with the manufacturer and seller. The solution translates to boosting the effectiveness of campaigns. Thanks to it, the manufacturer can measure the sales and popularity of individual products from various shopping platforms.
On the website of the creator of the widget, 100shoppers, there are displayed case studies of customers who have used this useful tool. The users included such brands as Casio, Beko, Remington and G-Shock.